Let's be honest: most LinkedIn content strategies fail not because they're bad ideas, but because they're unsustainable. You start strong, posting three times a week with carefully crafted content, and within a month you're back to posting once a quarter (if that).
The problem isn't your commitment. It's the approach.
Why traditional content creation burns people out
The standard advice for LinkedIn goes something like this: set aside 30 minutes every day to write posts, engage with content, and build your network. Sounds reasonable on paper. In practice, it means adding 2.5 hours of work to your already packed week.
For most professionals, the ones actually doing meaningful work, that math just doesn't work. You're running meetings, managing projects, building products, or advising clients. LinkedIn shouldn't compete with the work that actually gives you something interesting to post about.
The consistency trap
Here's the real irony. The people with the most interesting professional experiences to share are the ones with the least time to write about them. Meanwhile, the people with time to post frequently often haven't done anything particularly noteworthy that day.
This creates a LinkedIn feed dominated by content creators writing about content creation. A bubble that makes regular professionals feel even more behind.
A different model: batch your content
The most effective approach we've seen is batch content creation. Instead of finding 30 minutes every day, find one focused session per month and create everything at once.
This works because:
- One concentrated effort is easier to schedule than daily habits that compete with your real job
- Your ideas compound in a single session. One thought leads naturally to the next.
- You can review everything at once and ensure variety across topics and formats
- Once it's scheduled, it's done. You don't have to think about LinkedIn until next month.
How Edgar makes this automatic
With Edgar, the batch approach becomes even simpler. You have one 30-minute conversation per month, just talking naturally about your work, ideas, and experiences. From that single session, you get 5–6 high-quality LinkedIn posts, drafted in your voice and ready to schedule.
The math works out beautifully:
- 30 minutes of your time per month
- 5–6 posts generated and ready for review
- ~1 post per week keeping your profile active and visible
- Zero daily writing required
Compare that to the traditional approach of spending 10+ hours per month writing individual posts from scratch.
Tips for sustainable LinkedIn habits
Lower your bar for "good enough." Not every post needs to be a viral masterpiece. Consistent, authentic content beats occasional brilliance every time.
Batch your engagement too. Instead of checking LinkedIn throughout the day, set aside 10 minutes twice a week to respond to comments and engage with your network.
Let your work speak for itself. The best LinkedIn content comes from your actual professional experience. If you're doing interesting work, you already have all the material you need.
Automate what you can. Scheduling tools (including Edgar's built-in calendar) let you set it and forget it. Your content publishes on time even when you're deep in a project.
The bottom line
LinkedIn consistency isn't about discipline or finding more time. It's about having a system that works with your schedule, not against it. One conversation a month, 5–6 high-quality posts, and you're done. That's not just sustainable. It's actually enjoyable.