We've all been there. You open LinkedIn, stare at the blank post editor, and... nothing. The cursor blinks mockingly while you struggle to transform your expertise into something worth reading.
Here's the thing: you're not lacking ideas. You're lacking the right medium to express them.
The blank page problem
When you sit down to write, you're asking your brain to do several things at once: recall your expertise, structure an argument, choose the right words, and maintain your authentic voice. That's a lot of cognitive load for a Tuesday morning.
Research in cognitive psychology shows that speaking activates different neural pathways than writing. When you talk, ideas flow more naturally because conversation is our most fundamental form of communication. We've been doing it since childhood.
Why conversation unlocks better content
Think about your best LinkedIn posts. Chances are, the ideas behind them first came up in a meeting, a coffee chat, or a phone call with a colleague. That's not a coincidence.
Conversation removes the performance pressure. When you're talking to someone (or an AI that's genuinely curious about your work), you're not thinking about formatting or word count. You're just sharing what you know.
Stories emerge naturally. Nobody tells a story by writing an outline first. In conversation, you naturally set up context, build tension, and deliver insights. That's the exact structure that makes LinkedIn posts compelling.
Your authentic voice shines through. Written content often sounds stiff because we unconsciously shift into "writing mode." But when you speak, your natural cadence, humor, and perspective come through effortlessly.
The Edgar approach
This is exactly why we built Edgar around voice conversations rather than writing prompts. In a single 30-minute session, you have a natural conversation about your work, ideas, and experiences. From that one conversation, Edgar generates 5–6 high-quality LinkedIn posts that actually sound like you. Because the ideas literally came from your voice.
No staring at blank pages. No struggling to "sound professional." Just talk about what you know, and let the technology handle the rest.
Making it practical
Here's what a typical flow looks like:
- Talk for 30 minutes about whatever's on your mind professionally. A project win, a lesson learned, an industry observation.
- Review your drafts. Edgar turns your conversation into 5–6 polished LinkedIn posts.
- Edit and schedule. Tweak anything you want, then let them publish throughout the month.
The result? A month's worth of authentic LinkedIn content from a single conversation. Your ideas, your voice, your stories. Just structured and polished for the platform.
The bottom line
The best content doesn't come from better writing skills. It comes from capturing your genuine thoughts and expertise in a format that works for your audience. If you've been struggling with LinkedIn consistency, maybe the answer isn't to write more. It's to talk more.